We run our own hotels, understand the operational complexity and know what makes concepts successful – or cause them to fail.
We employ this dual expertise when we support investors, pension funds, foundations, or hotel owners. With solutions that not only impress but also work.
We recognise the exceptional. We design the exceptional. We realise the exceptional. In a market that demands substance.
Luzius Kuchen – Your point of contact
Those who develop hotels must understand them. Not just from books. Not just from studies. But from the daily experience between reception and excellence, between figures and guest happiness.
Luzius Kuchen is an entrepreneur, hotel developer and practitioner. As the former head of the official Swiss hotel classification, he knows the mechanics of certification. As a founding member of the International Hotelstars Union, he understands international hotel standards. As a strategic hotel and project developer, owner and operator of his own hotels, he knows what really matters.
This combination makes the difference: strategy that doesn't get stuck in theory. Strategic concepts, which nevertheless are conceived operationally from the outset. Decisions that are based on decades of industry experience.
More than twenty years of experience in hospitality, tourism, and national organisations. University and ETH Zurich graduate. Swiss Army General Staff Officer. Postgraduate diploma in Advanced Studies in Hotel Management NDS FH. Board member and trustee of several companies. Cross-industry knowledge and network that opens doors.
Together with his team of specialists, he develops future-oriented solutions in architecture, design, financing, and operations. Thinking outside the box is part of it. A lived passion as a problem-solver – with a pinch of humour – leads to strategies that are understood and supported. By all stakeholders.
As the founder and owner of Swiss Design Hotels, Luzius Kuchen not only implements his concepts theoretically but also leads them to success himself:
- Hotel St. Petersinsel
- Bergwelt Grindelwald Alpine Design Resort
- Hotel Restaurant Bellevue Pinte Grindelwald
- The Bristol Bern
This shows his living responsibility, and he personally vouches for your success. That's the difference from all classic hotel consultants.
«Success begins… with thought.»
Yannis Kuchen – Growth & Engagement Specialist
Strategy is his starting point: cross-platform social media concepts with a clear story as a common thread. Trends? Yes – but only if they make sense and strengthen brands, rather than just chasing attention.
Turning ideas into content that stands out: videos, images, texts – creative, target-group oriented, and always with the aim of making brands tangible.
For him, communication is not a one-way street. Communities grow when you speak as equals, foster engagement, and build genuine relationships.
And if it's to be truly visible, they ensure reach, performance, and measurable results with smart social media advertising – from Meta to TikTok.