Over the many years, we have been providing our services, we have built an excellent network and contacts in our industry. Today, this know-how is one of the key success factors in the history of Kuchen Hotel Projects AG.

Your time is precious. You need to be able to rely on experienced partners who provide bespoke advice and accompany you throughout the planning process. Our expanded team of highly qualified finance professors, architects, designers, legal advisers, hotel managers and scenographers, will support your individual needs through intensive personal involvement. Our collective know-how and many years’ experience of all business areas, is at your service.


His competence as the Head of the Swiss hotel classification system (hotel stars and specializations), Hotel Manager NDS, university degree from the University of Zurich, 19 years’ management and consulting experience in the hotel and tourism sector, and a large network, all contribute to your success.

Born March 16, 1975 in Bern, he graduated with Matura (Latin) in Einsiedeln. After studying political science and public relations at the University of Zurich, he completed a second degree in strategy and leadership. During his subsequent activities as a research assistant, he was responsible for planning, conception and implementation on a political-strategic level for many years. He has acquired in-depth knowledge of the intensive operational and strategic management processes. As a general staff officer, he also has a thorough understanding of the processes and the know-how for comprehensive planning and a synchronized approach.

As the founder of Swiss Design Hotels, Luzius Kuchen not only operates as an independent hotel developer but also implements his concepts successfully, running several self-owned hotels.




Luzius Kuchen worked for hotelleriesuisse for more than 7 years, as Head of Swiss Hotel Classification, Executive Lead Auditor and Juror of the Design & Lifestyle Hotels and Unique Hotels, thus being responsible for awarding all hotel stars and specializations.

His company is now a recognized and official partner of the advisory network of hotelleriesuisse, the commercial association of the Swiss hotel industry. Kuchen Hotel Projects AG is regularly recommended in core areas of operational and feasibility analyses, as well as consultation on architecture, new construction, conversions, interior design and operational management.


Kuchen Hotel Projects AG is a recommended partner and shareholder of the Swiss Society for Hotel Credit (SGH).

SGH is the competent partner for financing issues in the hotel industry. With its many years’ experience in the financing of accommodation providers, SGH clearly adds value, assisting in the realization of your projects.

Especially in the development of conversions and new construction projects, but also in the later review of financial and business plans; we maintain our partnership with SGH. Together with our business plans, the SGH expertise serves as a valuable basis for discussions with investors and banks. We are very pleased that we are regularly recommended and awarded.


The award for constructed three-dimensional identity brings together marketing, business and architecture, honoring the best in the business.

The prize is awarded to companies, institutions, architects and master builders, who have implemented corporate architectural projects in a creative, identity-creating and sustainable way.

The 6th “Award for Marketing & Architecture” will be held on the 8th of June 2018 at KKL Luzern. We regularly hold exclusive networking events for our customers, including various “live talk” events.